Ethics in Behavioural Targeting: Mapping Consumers Perceptions

Explaining behavioural intentions toward co-branded products

The authors develop a conceptual model of factors that determine behavioural intentions to buy co-branded products. The model is an extension of the Simonin/Ruth model. Structural equation modelling serves to test the hypotheses. Product fit has the strongest effect (of the exogenous factors) on behavioural intention. Marketers should gain a detailed understanding of consumers’ perceptions of p...

A Factor Analytic Study on Service Quality Perceptions and Satisfaction in the E- Tourism

E-tourism has evolved as a mainstay business for tourist service providers. It plays an integral role in the dissemination of information and influencing consumer’s preferences and satisfaction. The purpose of this study is to identify the dimensions of service quality perceptions of consumers in e-tourism in the Indian context. It also aims to understand the relative impact of these service qu...

Consumers’ anD professIonals’ responses to sItuatIons raIsIng ethICal QuestIons

In this study we have attempted, in collaboration with an agrifood company, to compare and contrast the responses of consumers and professionals to the same set of situations raising ethical questions, in order to highlight the differences and the similarities of viewpoint between these two groups of stakeholders. In order to do this, we constructed multi-stakeholder scenarios comprising a desc...

Explanation of Mapping Techniques in Conversion Design Process: A Phenomenological Approach to the Sensory Perceptions

Consumers’ perceptions of online ethics and its effects on satisfaction and loyalty

Purpose – This paper aims to examine the effects of consumers’ perceptions concerning the ethics of online retailers on web site satisfaction and loyalty. Design/methodology/approach – An online survey instrument was administered to a sample of 220 students who were enrolled in various business undergraduate classes at a mid size university located in the southwestern USA. Participants complete...